04
- Digital — Web Design & E-Commerce
Websites built to explain, build trust and convert.
Not just look good on a screen. Shopify development, landing pages and conversion strategy designed around your customer journey — discovery, trust, education, lead generation, booking, e-commerce and retention.
Web & E-Commerce Includes
- Shopify Development
- Landing Pages
- Conversion Strategy
- Booking Website Development
- Service Business Websites
- Customer Journey Mapping
- SEO + Analytics
- CRM + Automation Integration
- Website Redesign + Audits
- What's Included
Your website should have a job.
Not just exist because every business is expected to have one — it should help someone discover you, understand you, trust you, and choose you.
01
Shopify Development
An online store designed around how customers actually shop — the commerce engine connecting product, content, ads, email and SMS.
- Theme + Homepage Design
- Product + Collection Pages
- App + Platform Integration
02
Landing Pages
One page. One audience. One objective. Built for launches, campaigns, waitlists and lead generation.
- Hook → Offer → CTA Structure
- Campaign-Specific Pages
- Pre-Order + Waitlist Pages
03
Conversion Strategy
Traffic is not enough. We look at what happens after someone arrives — trust, clarity, hesitation, next step.
- Homepage + Navigation Audit
- Trust Signal Strategy
- Cart + Checkout Optimization
04
Booking Website Development
Remove friction between discovery and appointment for service and beauty businesses.
- Service + Staff Selection
- Deposits + Policies
- Reminders + Intake Forms
05
Service Business Websites
Turn website traffic into qualified inquiries — homepage, services, portfolio, case studies and lead forms.
- Service Pages + Pricing
- Case Studies + Reviews
- Consultation Requests
06
Customer Journey Mapping
Design the website around decisions — discovery, education, trust, consideration, conversion, retention.
- Awareness-Stage Content
- Objection Handling
- Retention Capture Points
07
SEO + Analytics
Build for people — and make it easier for search engines to understand what you offer.
- Page Titles + Meta Descriptions
- Local + Location Pages
- Google Analytics + Tag Manager
08
CRM + Automation Integration
Your website should communicate with the rest of your business, not sit as an isolated digital brochure.
- Lead Capture + Assignment
- Email + SMS Automation
- Meta Pixel + Conversion Tracking
09
Website Redesign + Audits
Sometimes the business has grown but the website hasn’t. We find the friction before rebuilding everything.
- Conversion Audits
- Mobile Experience Review
- Full Redesign When Needed
- High-Converting Landing Page Structure
Ten moments that move someone to act.
A landing page is built differently from a general website page — it should have one specific job.
The Hook
We establish the visual territory based on the approved strategy.
The Value
Why the customer should care.
The Problem
What pain point or need the offer addresses.
The Solution
How the product or service solves it.
The Proof
Reviews, results, testimonials or examples.
The Offer
Exactly what the customer receives.
The CTA
A clear next action.
Objection Handling
FAQs, policies, guarantees or supporting information.
Urgency
Where appropriate — deadlines, availability or limited inventory.
Final CTA
Another clear opportunity to convert.
- Customer Journey Mapping
A website designed around decisions.
Every visitor arrives with a different level of awareness. A strong website accommodates all of them.
- Web Design By Category
Built for how your customer actually browses and buys.
Shopify for Apparel
Turn the collection into a shopping experience — drops, best sellers, shop-the-look and complete-the-look.
Shopify for Beauty
Build a store around the routine, not just the product — education, bundles and subscriptions.
BR Suites Member Sites
A digital home for the business operating inside your physical suite — booking, menus and retail.
Artist Websites
A home for music, merchandise and audience ownership that isn’t controlled by a social platform.
Personal Brand Sites
Turn your expertise into a digital platform for consulting, speaking, courses and community.
Creative Portfolios
Make the work easy to experience — galleries, case studies, packages and booking.
Local Business Sites
Help customers find you where you operate — location pages, service areas and maps.
Find a Professional
A BR Suites directory connecting visitors to participating professionals by category and availability.
- What You Receive
Look good. Make sense. Build trust. Convert.
Deliverables are scoped to your engagement, but a full Digital package typically includes:
- Website Architecture + Customer Journey Strategy
- Homepage, Service, Product + Landing Page Design
- Shopify Setup + Product / Collection Organization
- Lead, Email + SMS Capture Strategy
- Trust Elements + Checkout Recommendations
- Analytics, CRM, Email/SMS + Meta Integration
- Who This Service Is For
Wherever your digital presence stands today.
E-Commerce Brands
A Shopify store designed around product discovery and conversion.
Apparel Brands
A digital environment that supports collections, drops and campaigns.
Beauty Brands
Selling products and educating customers around routines.
Beauty Professionals
A professional site connected to booking and customer experience.
BR Suites Members
A digital home that supports the business inside your suite.
Service Businesses
Qualified inquiries, consultations or appointments.
Artists
A platform for music, merchandise and audience ownership.
Personal Brands
A digital platform built around your expertise.
- The BR Digital Process
Eight steps from strategy to optimization.
Strategize
Determine what the website must accomplish.
Architect
Organize pages, navigation and customer pathways.
Design
Develop the visual interface around the approved brand identity.
Build
Construct the site and required integrations.
Connect
Integrate marketing, analytics, CRM, booking and commerce systems.
Test
Review functionality, mobile experience and conversion pathways.
Launch
Publish the website and connect it to the larger marketing ecosystem.
Optimize
Use customer behavior and performance data to continuously improve.
9
Digital Disciplines
8
Step BR Digital Process
10
Point Landing Page Structure
1
- Build the Experience
Remove the friction. Create the next action.
Tell us about your website. We’ll follow up within one business day with next steps.
Let's build your website.
Whether it’s a Shopify store, a service business site, or a single landing page, this is where it starts.