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- Advertise — Paid Media & Retention
Turn attention into acquisition — and acquisition into repeat revenue.
Meta advertising, email and SMS built to work together with creative — not against it. We build growth systems around the complete customer journey: attract, convert, follow up, retain, grow.
Paid Media & Retention Includes
- Meta Ads
- Email Marketing
- SMS Marketing
- Creative Strategy + Testing
- Retargeting
- Customer Retention + Loyalty
- Segmentation + Personalization
- Performance Reporting
- Paid Media Strategy
- What's Included
Don't just buy attention. Build a system.
Meta finds them. Creative engages them. The website converts them. Email educates them. SMS reconnects them. Retention brings them back.
01
Meta Ads
Put the right creative in front of the right people — prospecting, retargeting and retention campaigns.
- Campaign + Account Structure
- Audience + Creative Strategy
- Catalog + Dynamic Ads
02
Email Marketing
Own the relationship — social media is rented attention, your list is a business asset.
- Welcome + Post-Purchase Flows
- Abandoned Cart + Win-Back
- Campaign Calendar
03
SMS Marketing
Reach customers through one of their most direct channels — drops, restocks and reminders.
- Welcome + Abandoned Cart SMS
- Appointment Reminders
- VIP + Early Access Messaging
04
Creative Strategy + Testing
The media buy cannot save weak creative — we test hooks, visuals, messages, proof, offers and CTAs.
- Founder-Led + UGC-Style Ads
- Static + Video Testing
- Winning Creative Scaling
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Retargeting
Most customers don’t convert on the first interaction — we continue the conversation with people who showed interest.
- Website + Cart Abandoners
- Social Engagers + Video Viewers
- Landing Page Alignment
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Customer Retention + Loyalty
Profitability doesn’t end with acquisition — repeat purchase, loyalty, VIP and referral programs.
- Repeat Purchase Campaigns
- VIP + Loyalty Programs
- Referral Marketing
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Segmentation + Personalization
Not every customer should receive the same message — relevance without unnecessary complexity.
- Behavior-Based Segments
- Purchase History Targeting
- Location + Engagement Data
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Performance Reporting
Data should help answer what to do next — spend, revenue, ROAS, list growth and retention metrics.
- Paid Media Performance
- Email + SMS Metrics
- Business Impact Reporting
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Paid Media Strategy
A campaign begins with the business outcome, not “what ad should we make.”
- Objective-Based Funnels
- Budget Allocation
- Channel Role Definition
- The BR Acquisition Flywheel
Build a system, not a series of unrelated campaigns.
- Email + SMS Together
Two channels. One customer journey.
Coordinated communication without overwhelming the customer — here’s what a launch sequence might look like.
Day 1
Email announces early access. SMS alerts VIP subscribers.
Day 2
Email introduces the collection story.
Day 3
Retargeting ads reinforce hero products.
Day 4
SMS reminds customers of limited inventory.
- Beauty Client Acquisition
Attract. Book. Rebook.
A much stronger business system than simply boosting an Instagram post.
- Paid Media By Category
Built around how your customer actually converts.
Meta Ads for E-Commerce
Prospecting, product discovery, retargeting and retention across the full buying journey.
Meta Ads for Apparel
Pre-launch waitlists, drop-day campaigns and post-launch retargeting built around the collection.
Meta Ads for Beauty Pros
Turn local attention into appointments — new client offers, transformations and memberships.
Meta Ads for Service Businesses
Generate opportunities, not empty clicks — connected to a qualification and follow-up process.
Meta Ads for Artists
Market the release, then convert attention into an owned fan relationship via email and SMS.
BR Suites Retention
Booking reminders, rebooking and birthday marketing that turn suites into recurring-revenue businesses.
BR Suites Local Advertising
Tenant acquisition and customer acquisition campaigns on both sides of the marketplace.
Founder-Led Advertising
People trust people before they trust logos — founder stories integrated into paid creative.
- What You Receive
Acquire with intention. Retain with strategy.
Deliverables are scoped to your engagement, but a full Advertise package typically includes:
- Paid Media Strategy + Funnel Recommendations
- Meta Ads Setup, Creative + Optimization
- Email Platform Strategy + Automated Flows
- SMS Subscriber Strategy + Automated Messaging
- Retention Strategy (Win-Back, Loyalty, Referral)
- Performance Reporting + Recommended Next Actions
- Who This Service Is For
Wherever your growth engine stands today.
E-Commerce Brands
Acquisition and retention operating as one connected system.
Apparel Brands
A growth engine that supports drops, launches and repeat customers.
Beauty Brands
Acquiring product customers and creating recurring purchase behavior.
Beauty Professionals
Appointments, rebooking and client retention.
BR Suites Members
Growing the clientele or customer base supporting your suite business.
Service Businesses
More qualified leads and structured follow-up.
Artists
Paid discovery and stronger fan ownership.
Personal Brands + Creators
Turning content attention into leads, sales or audience growth.
- The BR Advertise Process
Eight steps from audit to optimization.
Audit
Review current creative, customer journey, advertising, website, email and SMS infrastructure.
Strategize
Define objectives, audiences, offers and channel roles.
Build
Configure campaigns, tracking, flows and supporting assets.
Launch
Deploy advertising and retention campaigns.
Retarget
Reconnect with high-intent audiences.
Retain
Build communication after conversion.
Measure
Evaluate the metrics that connect marketing activity to business performance.
Optimize
Scale what works and improve what does not.
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- Acquire With Intention
Retain with strategy. Grow with data.
Tell us about your growth goals. We’ll follow up within one business day with next steps.
Let's build your growth engine.
Whether it’s Meta ads, email and SMS, or the full system, this is where it starts.